Creative Session by EKT and Enterprise Europe Network

A valuable meeting on digital communication was held in Athens with members of the "Communication Champions" Thematic Group from across Europe. Despite the scorching heat, the Konstantinos Michalos Entrepreneurship Center provided a focused environment for the international Communication team of the Enterprise Europe Network on June 13-14, 2024, at Amerikis Street.

Under Hermes' gaze, members from 22 countries discussed upcoming actions, exchanged ideas, recognized impactful campaigns, reviewed their plans, explored creative processes, and enjoyed Greek hospitality.

Organized by Enterprise Europe Network Hellas, the seminar and workshop "New Media, New Culture," led by Iakovos Panourgias, Managing Director, HÄST & CTO NAFTEMPORIKI TV, and Pavlos Pantazopoulos, journalist and presenter, NAFTEMPORIKI TV, Content Strategy Director, SOLID HAVAS, boosted creativity with a focus on AI in content production.

As expected, the seminar provided a creative boost to the meeting, focusing on the use of AI-powered applications for content production. Participants received practical advice, practiced video production, and understood how to use available tools for organizing complex tasks.

Members of this group understand that communicating the services and results of the Enterprise Europe Network is of vital importance. Equally important is enhancing the network's people with new digital skills and establishing a culture of knowledge and collaboration.

In this mindframe, EKT coordinated and supported the event as part of its role in Enterprise Europe Network Hellas, receiving positive feedback for the quality of its services.

The prestigious hall of Konstantinos Michalos Entrepreneurship Center, generously provided by Athens Chamber of Commerce and Industry, serves as a landmark venue for the entrepreneurial community.

Enterprise Europe Network

Since 2008, the Enterprise Europe Network, the world's largest business support network, has been helping small and medium-sized enterprises innovate and grow internationally.

In Greece, it is represented by the Enterprise Europe Network Hellas consortium, coordinated by EKT and PRAXI Network. Sixteen organizations provide integrated services to small businesses with international ambitions supporting sustainability, resilience, innovation, and digital transition.

Photos: ΕΚΤ/Giannis Voulgarakis